Sassa Akervall is the CEO and owner of Akervall Technologies, the makers of the well-known SISU Mouthguard for sports and SOVA Night Guard for grinding at night. Sassa originally from Sweden, has previous experience from the Swedish media; television, journalism, book author. But when her physician husband wanted her to take his mouth guard invention and "make a business”, Sassa started the company by the kitchen table in 2009. Today, this business is a full-scale manufacturing and distribution company with their HQ located in Saline, Michigan.
Originally from Sweden, entrepreneur Sassa Akervall, CEO of Akervall Technologies and a member of Endeavor Detroit, shares with MCAAD President Kerry Healey the story of her transition to the United States, the origin of her business, and how she pivoted from creating mouthguards to producing face shields. Listen in to learn more about Sassa and her business’ inspirational response to the pandemic. “We were up and running with facial production within 10 days. We were calling everybody back and, we were all in there cutting and stapling and packaging.”