We knew we wanted to create a company that would provide not only economic opportunity for the women we were serving but also all the wraparound support so that it would help them transition to a life of independence.

Rebel Nell is a jewelry company on a mission. Co-founder Amy Peterson started the social enterprise as a means to support women transitioning out of homelessness and domestic violence in Detroit. By providing work experience, housing support, financial training and educational opportunities, Amy and her company help women successfully enter the workforce - and make beautiful, one-of-a-kind jewelry in the process.

Hear how Amy was inspired to create the business on a run through Detroit’s local street art scene, the challenges of starting a social enterprise rather than a conventional non-profit or for-profit business and how the Goldman Sachs 10,000 Small Businesses program helped Amy grow Rebel Nell while keeping their mission central to their work on this week’s episode.

Amy Peterson

Co-Founder and CEO, Rebel Nell


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